SAATCHI PRIDE

Full-service global agency of record for Toyota

Client: Saatchi & Saatchi
AD: 🙋‍♀️
ACD: Art Boonklan

OVERVIEW:

For Pride Day, Saatchi & Saatchi wanted to create some merch to sell internally.

MY ROLE + VISUAL DIRECTION

I conceptualized and designed some illustrations to combine the Saatchi & Pride colors. Planet-inspired graphics allude to Saathi “universe”, and the little heart-shaped characters represent the Saatchi people, each in one of the Pride category colors.

THE OUTCOME:

The products raised several thousand dollars among the employees and were donated to charity.