Maykke

E-commerce startup selling high quality and stylish furnishings.

ROLES

ART DIRECTOR
DESIGNER
WEB DESIGNER
RETOUCHER
PRODUCTION

THE CHALLENGE:

Website's look and feel didn't reflect the high quality and stylish products. A complete brand refresh was needed to establish an on-line presence and inspire new customers.
The company didn't allocate a budget for a photo shoot, the only images available were those provided by the manufacturers.

THE SOLUTION:

Relaunching the company, still in its initial state, with a new look and feel, and creating a cohesive branding on all channels.

THE OUTCOME:

Completed rebranding, including images and CGI, look and feel, website, and other channels, including Amazon.

Creative Direction & Visual Guidelines

Maykke’s new creative direction elevates the brand to an elegant look that feels minimal and inspiring. The neutral color palette and textural backgrounds let the product photography be the hero throughout all the touchpoints.

Typography strives for an elegant and fashion-influenced mood with Baskerville font for Headlines and a clean, digital-first, and readable Gotham for all the subcopy, body, and functional text.

The imagery spans CGI full room-settings, still life product compositions, and e-commerce photography. Each image is tailored to be inspiring and carry a simple color scheme and contrast to highlight the products and their material.

Stylish and inspirational
look throughout

RESPONSIVE DESIGN

Designed for all devices

PRODUCTS FINDING FEATURE

This room is beautiful!
What about that light?

Customers can get inspired by our curated collections and easily find any product shown in the picture.

Stylish images
and CGI curated rooms

The company didn't allocate a budget for a photo shoot. We hired CGI artists to help us create some series of lifestyle images to feature favorite products.
I created the mood boards and interior design of curated rooms and provided art direction to the CGI artists.
Some of the other images are the result of photo editing silhouette shoots provided by the manufacturers.